Esusu
“Can a rent-reporting credit-building platform become the full financial wellness and property data OS for America's 45 million credit-invisible renters?”
Founded in 2018 with a focus on rent reporting and credit building for underserved renters, Esusu has progressively expanded from a single-product credit bureau reporting tool into a broader economic mobility and property management data platform. The company leveraged its position as a rent-reporting intermediary to layer in adjacent financial products—renters insurance, identity verification, rent relief, and BNPL for rent—creating a marketplace for property managers and renters. Its Goldman Sachs partnership and $130M unicorn round in 2022 validated the thesis of building financial identity for the credit-invisible, and the 2026 Affirm BNPL pilot marks a notable move into embedded lending.