“Can a Fiserv-backed cloud CRM purpose-built for financial institutions become the relationship management OS for community banks and credit unions?”
Enteract was launched by Fiserv as a cloud-based CRM product specifically targeting financial institutions. The product appears to be a customer relationship management layer built on or distributed by Fiserv, aimed at banks and credit unions seeking modern CRM capabilities. Limited public evidence is available about the company's broader strategic evolution or embedded finance footprint beyond this origin.