“How can a global financial services industry association help member banks and insurers benchmark and adopt innovative practices?”
Efma (European Financial Management & Marketing Association) is a global non-profit association serving banks, insurance companies, and financial institutions as a knowledge-sharing and benchmarking community. It is not a fintech product company or embedded finance provider, but rather an industry association that publishes research, hosts events, and facilitates networking among financial services executives. The evidence supplied does not describe any embedded finance stack operated by Efma itself.