“Can a white-label card-and-spend-management platform become the standard infrastructure layer for banks issuing SME cards in APAC and beyond?”
Founded in 2018 in Norway, EedenBull positioned itself as a B2B2B fintech infrastructure company — providing white-labelled card management, expense management, and spend analytics platforms to banks and financial institutions rather than selling directly to SMEs. The company expanded into APAC via a partnership with Mastercard in 2023, launching the Q Business platform as the first payments-network-backed white-label CMS/EMS solution for SME issuers in the region. NAB's deployment in Australia represents the company's largest disclosed bank customer win to date.