“Can a white-label card-and-spend-management platform become the standard infrastructure layer for banks issuing SME cards in APAC and beyond?”
Founded in 2018 in Norway, EedenBull positioned itself as a B2B2B fintech infrastructure company — providing white-labelled card management, expense management, and spend analytics platforms to banks and financial institutions rather than selling directly to SMEs. The company expanded into APAC via a partnership with Mastercard in 2023, launching the Q Business platform as the first payments-network-backed white-label CMS/EMS solution for SME issuers in the region. NAB's deployment in Australia represents the company's largest disclosed bank customer win to date.
Eedenbull was founded by Erik Ingvoldstad and is founded in 2018, headquartered in Billingstad, Norway.
Get a read on where your own stack stands against Eedenbull and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.