Dignifi
“Can a point-of-sale fintech marketplace become the dominant inclusive financing layer for automotive repairs and powersports across dealership and service center networks?”
Founded2013
HQSeattle, WA
Total raisedNot fully disclosed
Latest roundDebt facility, 2024
IndustryFintech / Lending
The story
Founded in 2013 as a fintech marketplace connecting auto repair consumers with lenders, DigniFi has consistently focused on point-of-sale financing for vehicle repairs, powersports, and RVs. The company operates through a network of dealerships and repair shops, partnering with sponsor banks (notably WebBank) to originate installment loans and, more recently, revolving credit card products. As of 2024, the company has expanded to $500M+ in total financed and 1,200+ partner locations, supported by a major warehouse facility from Encina Lender Finance.
Product timeline
2013
DigniFi founded in Seattle as a fintech marketplace connecting consumers with lenders for automotive repair financing.· lending
2021
Raised $14M Series A led by BuildGroup and Exor Seeds to expand auto repair financing platform.· lending
2024
Secured $175M in new funding via Encina Lender Finance ($150M warehouse facility) and Brigade Capital Management ($25M debt) to scale inclusive financing.· lending
Regulated entities
1
regulatory licence held by Dignifi
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Dignifi’s embedded-finance stack
Lending
Auto repair installment loan ($300–$10,000, APR 6.99%–35.99%)Powersports financingRV financingRevolving credit card
Sponsor bank
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.