“Can a lead-gen + field-CRM platform for home-improvement contractors stay focused on conversion software while routing financing to third-party lenders rather than embedding it?”
Demand IQ is a Delaware-incorporated vertical SaaS company providing lead capture, instant estimate funnels (Journeys), and a field CRM (Hero) for home-improvement contractors — solar, HVAC, roofing, bath remodel, and other trades. Pricing is subscription-based (Journeys $410–$1,660/mo; Hero $195–$795/mo) with no first-party payments, banking, or lending product. Its only finance-adjacent surface is a partner network that includes third-party lenders (e.g., Sunlight Financial pre-qualification routed via Zapier) for homeowners.
Demand IQ integrates with Zapier and Google Tag Manager.
Get a read on where your own stack stands against Demand IQ and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.