← State of Embedded Finance 2026

Delivery

Can a local-first, multi-category delivery marketplace retain consumer loyalty against national platforms like DoorDash and Uber Eats by focusing on neighborhood merchants?

HQNew York, New York, United States
IndustryMarketplace / Food delivery
The story

delivery.com operates as a multi-category online ordering marketplace in New York, connecting consumers to local restaurants, groceries, and liquor stores. The company has remained a private, mid-sized platform (101-250 employees). No publicly documented embedded finance pivots or major financing rounds were identified in available evidence.

Last 12 months
The stack
Accounting gap: none