← State of Embedded Finance 2026

DaySmart

Can a multi-vertical SMB scheduling platform become the financial OS for beauty, wellness, pet, and recreation businesses by embedding payments, capital, and payroll into its purpose-built software?

HQAnn Arbor, Michigan
IndustryVertical SaaS / Beauty & Wellness
The story

DaySmart started as a scheduling and business management software vendor for SMBs in beauty, wellness, pet care, and recreation verticals. Over time it evolved into a multi-vertical platform aggregating 11+ branded products (Salon, Spa, Body Art, Pet, Vet, Dash, TeamUp, BoxMate, Sawyer, Time to Pet, Appointments) through organic development and acquisitions. The company has begun layering embedded finance products on top of its software stack — notably DaySmart Capital (merchant financing) and integrated payment processing — following the vertical SaaS playbook of monetizing its captive base of 30,000+ SMB customers. The 2026 acquisition of UK-based Slick signals an international expansion of this model.

Last 12 months
2026-05
2025-10
2025-05
Product timeline
2023
DaySmart Salon, Spa, Body Art, Pet, Vet, Recreation, and Appointments products operate as a multi-vertical platform serving 30,000+ businesses.· pivot
2025
DaySmart Introduces Practical AI to Transform Small Business Efficiency.· pivot
2025
DaySmart Welcomes Michelle Ober as General Manager of its Pet Business Unit.· pivot
2025
DaySmart launches DaySmart Capital, offering business term loans with daily-sales-based repayment to SMB customers.· lending
2026
DaySmart acquires UK salon platform Slick, extending global reach in beauty and wellness.· acquisition
The stack
Payments / PSP
DaySmart Payments (self-operated)
Lending
DaySmart Capital business term loanmerchant cash advance (daily sales-based repayment)
Payroll
Salsa
Accounting
QuickBooks Online
Accounting gap: significant