“Can a 130-year-old horse racing media institution sustain relevance and monetization by becoming the data and content infrastructure layer for digital wagering platforms?”
Founded in 1894 as a print newspaper publishing horse racing past performances, DRF evolved over more than a century through multiple ownership changes. Under Z Capital Partners and subsequently Affinity Interactive, DRF transitioned toward digital subscription services and data API products sold to platform partners. The company now operates as both a consumer-facing subscription media property and a B2B data/content syndication business serving racing platforms, while remaining a subsidiary of a casino and sports betting conglomerate.
Daily Racing Form discloses GBank as its banking provider, according to the Embedded Finance Index 2026.
Daily Racing Form does not disclose a bank charter of its own; its banking services are provided through GBank.
Daily Racing Form was founded by Frank Brunell and is founded in 1894, headquartered in Paradise, Nevada (parent: Affinity Interactive).
Get a read on where your own stack stands against Daily Racing Form and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.