← State of Embedded Finance 2026

Customer Case Study Statsig

Can a feature-flag and experimentation platform become the universal product intelligence layer for modern SaaS teams?

Founded2021
HQBellevue, WA, USA
FoundersVijaye Raji
Total raisedundisclosed pre-acquisition
Latest roundSeries C (pre-acquisition)
Valuation$1 billion (Series C)
IndustryHorizontal SaaS / Developer Tools
The story

Founded in 2021, Statsig built a developer-focused platform combining feature flags, A/B testing, and product analytics—positioning itself as the experimentation infrastructure layer for high-growth SaaS companies. The company scaled rapidly on usage-based billing, serving prominent customers like Notion, Brex, and Parafin. In September 2025, OpenAI acquired Statsig for $1.1 billion, integrating its experimentation capabilities into OpenAI's Applications business under Fidji Simo, with Vijaye Raji moving into the CTO of Applications role.

Last 12 months
2025-09
Product timeline
2021
Statsig founded in Bellevue, WA as a product experimentation and feature management platform for product and engineering teams.· pivot
2024
Statsig closed a Series C round at a $1 billion valuation, scaling to 50–100 employees and serving customers such as Rippling, OpenAI, and Notion.· banking
2025
OpenAI acquired Statsig for $1.1 billion in an all-stock deal; founder Vijaye Raji became CTO of Applications at OpenAI.· acquisition
The stack
Payments / PSP
Stripe
Accounting
QuickBooks
Accounting gap: significant