“Can a climate-focused workplace pension and savings platform scale distribution through employer payroll integrations and NatWest's corporate banking relationships?”
Founded in 2014 as a fintech-first workplace savings and pension platform, Cushon differentiated on a climate-focused investment strategy and digital-first employee engagement. Following acquisition by NatWest Group, the company deepened its integration with the bank's distribution network and rebranded to NatWest Cushon. The embedded finance angle is primarily around workplace pensions and savings distributed via employer payroll integrations, rather than standalone consumer finance products.