“Can a financial services standards and communities platform expand into embedded payroll and earned wage access for mid-market businesses?”
Criterion (Criterion Tec Limited, criterion.org.uk) is a UK-based financial services standards and communities platform. The only confirmed embedded finance partnership is with Clair for earned wage access (on-demand pay), suggesting the company has begun adding payroll-adjacent financial services for its mid-market business customers.
Criterion is headquartered in United Kingdom.
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