Credi2 Team Up
“Can a white-label Embedded Lending-as-a-Service platform become the go-to infrastructure layer for European banks and issuers to launch and operate instalment and BNPL products without internal IT investment?”
Founded in 2015 as a B2C credit startup in Vienna, Credi2 pivoted to B2B by building a white-label Embedded Lending-as-a-Service platform targeting European banks, issuers, and card processors. The platform allows financial institutions to launch instalment and BNPL products under their own brand within weeks, bypassing the need for internal IT buildout. The 2023 partnership with Marqeta marked a strategic move into card-linked instalment infrastructure, extending Credi2's reach to issuers who want to embed flexible payment options directly onto existing debit and credit cards.