“Can a single app combining a business current account, automated bookkeeping, and embedded finance services replace the multi-tool stack for the UK's 5 million+ sole traders and micro-SMBs?”
Countingup launched in 2018 as a business current account for UK sole traders and micro-businesses, differentiating itself by embedding bookkeeping and tax automation directly into the banking layer. Rather than pivoting away from its core audience, it has deepened the financial-services stack on top of the account — adding invoicing, expense management, and in 2024 embedded lending via iwoca — pursuing the vision of a single-app financial OS for the UK's self-employed and small limited companies.
Countingup discloses Edenred Payment Solutions (Prepay Technologies Ltd) as its banking provider, according to the Embedded Finance Index 2026.
Countingup does not disclose a bank charter of its own; its banking services are provided through Edenred Payment Solutions (Prepay Technologies Ltd).
The Embedded Finance Index 2026 maps 2 layers in Countingup's stack: Banking / BaaS (Edenred Payment Solutions (Prepay Technologies Ltd)); Lending (iwoca Flexi-Loan (embedded)).
Countingup is founded in 2017 and headquartered in London, United Kingdom.
Countingup has raised $21.2M in total (latest round: Angel Round (2017)).
Get a read on where your own stack stands against Countingup and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.