“Can a pan-European two-wheel mobility operator scale sustainably across 8 countries while automating the financial operations complexity that multi-currency, multi-entity fleet management demands?”
Founded in Barcelona in 2008 as a day-rental scooter company, Cooltra evolved into Europe's leading sustainable two-wheel mobility platform offering by-the-minute motosharing and bikesharing across 8 countries and 24+ cities. The company built out separate B2B (fleet rental to companies and public institutions) and B2C (shared motorbike access) lines, growing to 500+ employees and 18,000+ vehicles. Embedded finance adoption has been incremental — adopting Adyen for omnichannel payments, Pleo for spend management, Sumsub/Alice Biometrics for identity verification, and Embat for treasury automation — reflecting the operational complexity of a pan-European mobility operator rather than a platform monetizing financial services.