Collective Liquidity
“Can a tax-deferred exchange fund give unicorn employees and founders the diversification and liquidity tools previously available only to public-company executives?”
Founded in 2020 as SP Holdings Group, the company rebranded as Collective Liquidity to focus on providing pre-IPO shareholders — unicorn employees, founders, and executives — with tax-deferred equity diversification via an exchange fund structure. Rather than a direct secondary sale, investors contribute private company shares into a pooled fund backed by noted VCs, retaining upside while gaining diversification and liquidity options. Embedded finance manifests primarily through partnering banks that lend against fund interests, enabling near-term cash liquidity without triggering a taxable event. WebBank is publicly listed as a lending partner.