“Can a crypto-native gift card marketplace enable everyday retail spending from crypto wallets without requiring fiat conversion?”
Founded in 2014 as a division of Stuff Technologies Inc. in Surrey, Canada, Coincards was built to bridge the gap between crypto holders and everyday retail spending by enabling gift card purchases with Bitcoin and altcoins. The platform expanded from a Canada/US focus to a multi-region model covering Europe, UK, and Australia, adding Lightning Network support and a broad range of accepted cryptocurrencies. The core thesis has remained consistent: allow users to 'live off crypto' without converting to fiat, using Runa's digital rewards infrastructure as the gift card fulfillment layer.