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Coincards

“Can a crypto-native gift card marketplace enable everyday retail spending from crypto wallets without requiring fiat conversion?”

Founded2014
HQSurrey, British Columbia, Canada
IndustryFintech / Crypto
The story

Founded in 2014 as a division of Stuff Technologies Inc. in Surrey, Canada, Coincards was built to bridge the gap between crypto holders and everyday retail spending by enabling gift card purchases with Bitcoin and altcoins. The platform expanded from a Canada/US focus to a multi-region model covering Europe, UK, and Australia, adding Lightning Network support and a broad range of accepted cryptocurrencies. The core thesis has remained consistent: allow users to 'live off crypto' without converting to fiat, using Runa's digital rewards infrastructure as the gift card fulfillment layer.

Last 12 months
2025-08
Product timeline
2014
Coincards launched in July 2014 as a division of Stuff Technologies Inc., enabling crypto holders to purchase gift cards with Bitcoin and other cryptocurrencies.· pivot
2022
Expanded to Europe, Australia, UK, and US markets with localized storefronts and updated privacy/terms policies.· expansion
2025
Disclosed a security incident in August 2025 affecting 6 user accounts with financial loss in the tens of thousands of dollars from fraudulent gift card orders.· security
The stack
0 layers disclosed in Coincards’s embedded-finance stack
Accounting gap: none

Coincards — frequently asked

Where is Coincards headquartered?

Coincards is founded in 2014 and headquartered in Surrey, British Columbia, Canada.

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