“Can a lifestyle neobank bridge web2 digital banking and web3 crypto services into a single consumer financial platform for the next generation?”
Founded in 2018 out of Barclays' Techstars accelerator as a lifestyle-focused neobank for the 18-to-35 demographic, Cogni aimed to offer personalized banking suited to consumer lifestyles including deposits, travel bookings, and entertainment. In April 2022, the company raised a $23M Series A and formally pivoted toward a web3 mandate — seeking to merge traditional web2 digital banking with crypto and web3 services on a single platform. The pivot attracted investors including Solana Ventures and FTX Ventures, signaling a broader bet on crypto-native banking infrastructure. As of the evidence available, the company remains private with approximately 37 employees.