Clyr
“Can a lightweight expense management and AP automation platform become the financial workflow OS for field-based, project-driven SMBs in construction and property management?”
Founded2021
HQNew York, United States
Total raised$1.0M
IndustryVertical SaaS / Construction
The story
Founded in 2021 as Persona Inc., Clyr started as a general expense management platform and quickly pivoted to focus on out-of-office, project-based teams in construction, property management, and service industries. The product evolved from basic receipt capture to a fuller AP automation and job costing suite targeting field-heavy SMBs. Clyr integrates with existing business cards ('Use Any Card') rather than issuing its own, positioning it as a software layer rather than a fintech product.
Last 12 months
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Product timeline
2021
Founded as Persona Inc. (operating as Clyr), targeting expense management for project-based and field-employee-based companies.· pivot
2023
Launched QuickBooks integration and published blog content positioning Clyr as an expense reporting complement for QuickBooks users.· banking
2023
Added Sage Intacct accounts payable automation, expanding accounting integrations for construction and property management verticals.· banking
2024
Launched 25+ integrations to accounting and workflow platforms, introduced Smart Bill Pay & AP and Automated Job Costing features.· pivot
The stack
Accounting gap: minor