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CLIP Lawn Maintenance Software

“Can a legacy lawn-care vertical SaaS monetize its 3,000+ SMB base primarily through Fullsteam-powered embedded payments (CLIPPay + surcharging) rather than by building broader embedded finance?”

Founded1986
HQReadyville, TN, United States
FoundersBill Wright, Dave Tucker
Latest roundBuyout/LBO (acquired by Fullsteam)
IndustryVertical SaaS / Lawn Care & Landscaping
The story

CLIP is a 30+ year-old bootstrapped vertical SaaS for lawn care, landscaping, and snow removal businesses, originally built by a lawn-maintenance operator for his own use. Over time it added a cloud product (CLIPitc), QuickBooks sync, a customer portal, and an in-house-branded payments product (CLIPPay) with a surcharge/program-fee feature. The company was acquired by Fullsteam — a payments-focused vertical SaaS roll-up — which now provides the underlying payment rails, meaning CLIP's embedded finance strategy is effectively delegated to its parent's payments platform rather than built independently.

Last 12 months
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Product timeline
0
Acquired by Fullsteam Software Holdings LLC (subsidiary of Fullsteam Operations LLC); now operates as Fullsteam Software Holdings LLC DBA CLIP.· acquisition
1986
CLIP (Computerized Lawn Industry Program) founded by Bill Wright and Dave Tucker to serve their own lawn maintenance business.· founding
1999
Dave Tucker started CLIP Lawn Care to test the software in real-world operations.· product
2021
CLIPPay in-house payment processing integrated into CLIPitc (cloud product) with MerchantTrack reporting.· payments
The stack
2 layers disclosed in CLIP Lawn Maintenance Software’s embedded-finance stack
Payments / PSP
CLIPPay (self-operated)Fullsteam Operations LLC
Accounting
in the full report
Accounting gap: minor
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.