“Can a multi-wallet global payment gateway become the default embedded payments layer for retail, hospitality, and luxury brands accepting cross-border shoppers?”
Founded in 2015 by a former Visa systems architect, Citcon initially focused on enabling US merchants to accept Chinese mobile wallets (Alipay, WeChat Pay) in-store and online. Over time it broadened to a global multi-wallet and alternative payment method platform supporting 100+ local wallets across North America, Asia, and Europe. By 2025, Citcon had expanded beyond acceptance into payouts, BNPL integrations (Splitit), and cross-border FX — positioning itself as a full-stack global payments layer for mid-market retail, hospitality, and luxury brands.
Citcon processes payments through Citcon (self-operated) and Visa Direct. Disclosed money-movement rails: Visa Direct.
Citcon uses Wise Platform for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 4 layers in Citcon's stack: Payments / PSP (Citcon (self-operated) and Visa Direct); Money movement (Visa Direct); Lending (BNPL installment payments via Splitit card-linked installments); FX & payouts (Wise Platform).
Citcon was founded by Chuck Huang and is founded in 2015, headquartered in San Jose, CA, USA.
Citcon has raised ~$50M in total (latest round: Series C, October 2021).
Get a read on where your own stack stands against Citcon and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.