“Can a century-old Greater China jewellery retailer modernise its payments and cross-border checkout infrastructure fast enough to capture global Chinese diaspora e-commerce demand?”
Founded in 1934 as a traditional gold and jewellery retailer in Hong Kong, Chow Sang Sang (HKEX: 116) has evolved into one of Greater China's most iconic luxury jewellery groups operating both physical retail and a growing e-commerce channel. The company's embedded finance story is primarily about payments infrastructure: after experiencing poor checkout conversion and high card-decline rates, it partnered with Stripe to achieve a 20% improvement in payment conversion for its international online business. In 2025, it supplemented Stripe with Nuvei to accelerate North American expansion, seeking local acquiring across 50 markets and access to 720+ alternative payment methods. Klarna has also been enabled as a BNPL option for international shoppers.
Chow Sang Sang uses Nuvei for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 3 layers in Chow Sang Sang's stack: Payments / PSP (Stripe and Nuvei); Lending (Klarna Pay in 4 and Klarna One-time card); FX & payouts (Nuvei).
Chow Sang Sang is founded in 1934 and headquartered in Hong Kong.
Get a read on where your own stack stands against Chow Sang Sang and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.