“Can a DTC-native meat snack brand scale omnichannel retail distribution nationally while maintaining the operational efficiency needed to compete with legacy CPG incumbents?”
Founded in 2012 as a direct-to-consumer meat snack brand, Chomps spent its first decade building a loyal DTC customer base before aggressively expanding into physical retail. By 2025 the brand had reached 30,000+ retail locations and was recognized for eight consecutive years on the Inc. 5000 fastest-growing private companies list. The company has invested in back-office infrastructure—NetSuite for ERP, Tipalti for AP automation—to manage the complexity of a hybrid DTC/retail operation at scale, and drew a $100M revolving credit facility from Wells Fargo to fund continued growth.
Chomps integrates with NetSuite.
The Embedded Finance Index 2026 maps 3 layers in Chomps's stack: Lending ($100M revolving line of credit); Accounting (NetSuite); Spend / AP (Tipalti).
Chomps was founded by Pete Maldonado and Rashid Ali and is founded in 2012, headquartered in Chicago, IL, USA.
Get a read on where your own stack stands against Chomps and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.