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Chomps

Can a DTC-native meat snack brand scale omnichannel retail distribution nationally while maintaining the operational efficiency needed to compete with legacy CPG incumbents?

Founded2012
HQChicago, IL, USA
FoundersPete Maldonado, Rashid Ali
IndustryE-commerce / DTC brand
The story

Founded in 2012 as a direct-to-consumer meat snack brand, Chomps spent its first decade building a loyal DTC customer base before aggressively expanding into physical retail. By 2025 the brand had reached 30,000+ retail locations and was recognized for eight consecutive years on the Inc. 5000 fastest-growing private companies list. The company has invested in back-office infrastructure—NetSuite for ERP, Tipalti for AP automation—to manage the complexity of a hybrid DTC/retail operation at scale, and drew a $100M revolving credit facility from Wells Fargo to fund continued growth.

Last 12 months
2025-04
2025-10
Product timeline
2012
Founded by Pete Maldonado and Rashid Ali as a direct-to-consumer meat snack brand.· pivot
2025
Expanded distribution to 30,000+ retail locations including Trader Joe's, Costco, Target, Walmart, Whole Foods, Kroger, and Sprouts.· pivot
2025
Adopted Oracle NetSuite as unified business management and ERP platform to support rapid retail expansion.· banking
2025
Secured $100 million revolving line of credit with Wells Fargo to fund production capacity, operations, and marketing.· lending
The stack
2 layers disclosed in Chomps’s embedded-finance stack
Lending
$100M revolving line of credit
Accounting
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.