Cholas
“Can a legacy Indian NBFC modernise its digital infrastructure and distribution network fast enough to capture a meaningful share of India's underserved MSME and consumer lending market?”
Cholamandalam Investment and Finance Company Limited (Chola) is a well-established Indian NBFC operating under the Murugappa Group conglomerate, historically known for vehicle finance. Over time, it has expanded into SME lending, secured business loans, supply chain finance, and personal loans distributed through digital lending partnerships with fintech platforms such as BankBazaar and KreditBee. Its treasury modernisation via Infosys Finacle and the launch of the CholaOne digital platform signal a deliberate push toward digitising its loan origination and customer servicing stack.