“Can a crypto exchange API company become the full embedded-finance infrastructure layer for Web3 and crypto-native platforms globally?”
Founded circa 2015 as a non-custodial crypto-to-crypto instant exchange, Changelly built its business on a B2B API-first model selling into wallets, exchanges, and fintech apps. It evolved from a simple swap engine into a multi-product crypto fintech ecosystem, adding a pro trading platform (Changelly PRO), a fiat on/off-ramp aggregator API, and a full crypto payment gateway (Changelly Pay). The company's embedded finance angle is acting as infrastructure for other crypto products — partners white-label Changelly's exchange, on-ramp aggregation, and crypto processing rails rather than building their own.
Changelly processes payments through Changelly Pay (self-operated).
Changelly's crypto products run on MoonPay, Banxa, Transak, Wert and Kado.
The Embedded Finance Index 2026 maps 2 layers in Changelly's stack: Payments / PSP (Changelly Pay (self-operated)); Crypto (MoonPay, Banxa, Transak, Wert and 1 other).
Changelly is founded in 2015 and headquartered in Unknown.
Get a read on where your own stack stands against Changelly and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.