Changelly
“Can a crypto exchange API company become the full embedded-finance infrastructure layer for Web3 and crypto-native platforms globally?”
Founded2015
HQUnknown
IndustryFintech / Crypto
The story
Founded circa 2015 as a non-custodial crypto-to-crypto instant exchange, Changelly built its business on a B2B API-first model selling into wallets, exchanges, and fintech apps. It evolved from a simple swap engine into a multi-product crypto fintech ecosystem, adding a pro trading platform (Changelly PRO), a fiat on/off-ramp aggregator API, and a full crypto payment gateway (Changelly Pay). The company's embedded finance angle is acting as infrastructure for other crypto products — partners white-label Changelly's exchange, on-ramp aggregation, and crypto processing rails rather than building their own.
Product timeline
2015
Changelly launched as a crypto-to-crypto exchange platform via Marella LLC, targeting retail users and B2B API partners.· pivot
2018
Launched Changelly PRO (via Alqentra LLC), a professional-grade trading platform targeting institutional and advanced users.· banking
2021
Launched Fiat API (on-ramp/off-ramp) aggregating providers including MoonPay, Banxa, Transak, Wert, and Kado for partners.· pivot
2022
Launched Changelly Pay, a crypto payment gateway for merchants supporting 100+ cryptocurrencies with custom checkout and zero chargebacks.· banking
2025
Reached 840+ B2B partners and 12M+ registered users; published Web3 Marketing Checklist 2.0 as a brand positioning effort.· pivot
The stack
Accounting gap: none