CD Valet
“Can a bias-free, verified CD rate marketplace win savers' trust and become the primary deposit-discovery channel for community banks and credit unions that cannot outspend large institutions on traditional rate-comparison advertising?”
CD Valet operates as a neutral, verified CD rate marketplace that surfaces competitive deposit rates from community banks and credit unions without accepting promotional dollars. Unlike traditional rate comparison sites that monetize via paid placement, CD Valet offers deposit advertising services directly to financial institutions seeking cost-effective visibility to high-intent savers. Seattle Bank publicly lists CD Valet as a customer/partner on its embedded banking page, indicating CD Valet plays in the deposit-generation ecosystem for community financial institutions.