Catch
“Can a consumer-direct ACA enrollment portal survive where the broader portable-benefits-for-freelancers vision could not?”
Founded2019
HQNew York, NY (previously Boston)
FoundersKristen Anderson, Andrew Ambrosino
Total raised$18.1M
Latest roundSeries A, 2021
IndustryFintech / Insurtech
The story
Catch was founded in 2019 to sell health insurance, retirement plans, and tax withholding directly to freelancers and gig workers — a portable-benefits thesis. Despite raising $18M and getting hard-won regulatory approvals, the company announced in March 2023 it was shutting down. The Catch brand/entity appears to have re-emerged (or continued) as Catch Financial, L.L.C. / Catch Insurance, LLC operating as a CMS-approved Enhanced Direct Enrollment entity for ACA marketplace plans, with the current narrower focus on health insurance enrollment rather than full-stack benefits.
Last 12 months
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Product timeline
2019
Founded by Kristen Anderson and Andrew Ambrosino to offer portable benefits (health, retirement, tax withholding) for freelancers· pivot
2021
Raised $12M Series A led by Crosslink to expand distribution partnerships and relocate HQ to New York· banking
2023
Original Catch insurtech shut down in March 2023· pivot
2026
Catch Financial, L.L.C. operating as EDE entity in partnership with CMS, helping consumers shop ACA health plans directly· pivot
Regulated entities
2
regulatory licences held by Catch
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Catch’s embedded-finance stack
Banking / BaaS
Bangor Savings Bank
Card issuing
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.