ApideckTape
← Embedded Finance Index 2026

Catch

“Can a consumer-direct ACA enrollment portal survive where the broader portable-benefits-for-freelancers vision could not?”

Founded2019
HQNew York, NY (previously Boston)
FoundersKristen Anderson, Andrew Ambrosino
Total raised$18.1M
Latest roundSeries A, 2021
IndustryFintech / Insurtech
The story

Catch was founded in 2019 to sell health insurance, retirement plans, and tax withholding directly to freelancers and gig workers — a portable-benefits thesis. Despite raising $18M and getting hard-won regulatory approvals, the company announced in March 2023 it was shutting down. The Catch brand/entity appears to have re-emerged (or continued) as Catch Financial, L.L.C. / Catch Insurance, LLC operating as a CMS-approved Enhanced Direct Enrollment entity for ACA marketplace plans, with the current narrower focus on health insurance enrollment rather than full-stack benefits.

Last 12 months
—
Product timeline
2019
Founded by Kristen Anderson and Andrew Ambrosino to offer portable benefits (health, retirement, tax withholding) for freelancers· pivot
2021
Raised $12M Series A led by Crosslink to expand distribution partnerships and relocate HQ to New York· banking
2023
Original Catch insurtech shut down in March 2023· pivot
2026
Catch Financial, L.L.C. operating as EDE entity in partnership with CMS, helping consumers shop ACA health plans directly· pivot
Regulated entities
2
regulatory licences held by Catch
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Catch’s embedded-finance stack
Banking / BaaS
Bangor Savings Bank
Card issuing
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Catch — frequently asked

What bank does Catch use?

Catch discloses Bangor Savings Bank as its banking provider, according to the Embedded Finance Index 2026.

Is Catch a bank?

Catch does not disclose a bank charter of its own; its banking services are provided through Bangor Savings Bank.

Who issues Catch's cards?

Catch's cards are issued through Bangor Savings Bank.

What is Catch's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Catch's stack: Banking / BaaS (Bangor Savings Bank); Card issuing (Bangor Savings Bank).

Who founded Catch?

Catch was founded by Kristen Anderson and Andrew Ambrosino and is founded in 2019, headquartered in New York, NY (previously Boston).

How much funding has Catch raised?

Catch has raised $18.1M in total (latest round: Series A, 2021).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Catch and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Catch and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.