“Can a DTC furniture brand built in Singapore scale globally by combining design quality, competitive pricing, and frictionless omnichannel payments and BNPL financing?”
Founded in 2013 in Singapore as an online DTC furniture brand, Castlery expanded into physical showrooms before integrating Stripe across all channels to unify online and in-person payment flows. The company then pursued international expansion into Australia and the US, layering BNPL options (hoolah in Southeast Asia, Klarna in the US) to enable high-ticket furniture purchases. Its embedded finance stack is relatively lean, focused on payments acceptance and consumer financing rather than deeper banking or lending infrastructure.
Castlery processes payments through Stripe.
The Embedded Finance Index 2026 maps 2 layers in Castlery's stack: Payments / PSP (Stripe); Lending (Buy Now Pay Later (Klarna Pay in 4, US) and BNPL installment payments (hoolah, Southeast Asia)).
Castlery was founded by Travers Tan and is founded in 2013, headquartered in Singapore.
Get a read on where your own stack stands against Castlery and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.