“Can Fiserv capture the SMB cash flow management market by white-labeling Melio's AP/AR infrastructure and distributing it through its existing bank and credit union client network?”
CashFlow Central is not a standalone company but a Fiserv product line built on Melio's B2B payments infrastructure. Fiserv co-developed the solution to allow its bank and credit union clients to offer small business payment management — covering payables, receivables, and invoicing — through a single embedded platform. The product represents Fiserv's strategy to compete in the SMB banking technology space by packaging Melio's AP/AR capabilities under the Fiserv brand and distributing them through its existing bank client network.