Cashe
“Can CASHe become India's embedded lending infrastructure layer by distributing its NBFC credit rails through third-party platforms like Zaggle?”
HQMumbai, Maharashtra, India
IndustryFintech / Lending
The story
CASHe started as a digital personal lending app in India, targeting salaried professionals with instant credit lines up to ₹2 lakh. Operated through its wholly owned subsidiary Bhanix Finance and Investment Limited, an RBI-registered NBFC, the company expanded into BNPL for e-commerce purchases. It has since moved toward embedded lending partnerships, most notably with Zaggle, positioning CASHe's credit infrastructure as a B2B2C offering for third-party platforms.
Regulated entities
1
regulatory licence held by Cashe
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Cashe’s embedded-finance stack
Lending
Pre-Approved CASHe Limit (personal credit line up to ₹2 lakh)Instant personal loanBuy Now Pay Later (BNPL) for Amazon and FlipkartEmbedded lending for Zaggle users
Accounting gap: minor