“Can CASHe become India's embedded lending infrastructure layer by distributing its NBFC credit rails through third-party platforms like Zaggle?”
CASHe started as a digital personal lending app in India, targeting salaried professionals with instant credit lines up to ₹2 lakh. Operated through its wholly owned subsidiary Bhanix Finance and Investment Limited, an RBI-registered NBFC, the company expanded into BNPL for e-commerce purchases. It has since moved toward embedded lending partnerships, most notably with Zaggle, positioning CASHe's credit infrastructure as a B2B2C offering for third-party platforms.
Cashe moves money over UPI.
The Embedded Finance Index 2026 maps 2 layers in Cashe's stack: Money movement (UPI); Lending (Pre-Approved CASHe Limit (personal credit line up to ₹2 lakh), Instant personal loan, Buy Now Pay Later (BNPL) for Amazon and Flipkart and Embedded lending for Zaggle users).
Cashe is headquartered in Mumbai, Maharashtra, India.
Get a read on where your own stack stands against Cashe and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.