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Cashe

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Can CASHe become India's embedded lending infrastructure layer by distributing its NBFC credit rails through third-party platforms like Zaggle?

HQMumbai, Maharashtra, India
IndustryFintech / Lending
The story

CASHe started as a digital personal lending app in India, targeting salaried professionals with instant credit lines up to ₹2 lakh. Operated through its wholly owned subsidiary Bhanix Finance and Investment Limited, an RBI-registered NBFC, the company expanded into BNPL for e-commerce purchases. It has since moved toward embedded lending partnerships, most notably with Zaggle, positioning CASHe's credit infrastructure as a B2B2C offering for third-party platforms.

Last 12 months
2024
Regulated entities
1
regulatory licence held by Cashe
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Cashe’s embedded-finance stack
Money movement
UPI
Lending
in the full report
Accounting gap: minor
4 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.