Case Study B9
“Can a BaaS-powered neobank eliminate predatory financial services for America's gig and hourly workforce by embedding fair paycheck advances and fee-free banking into a single app?”
Founded2021
HQMiami, FL, USA
Latest roundSecondary - Private
IndustryFintech / Consumer banking
The story
Founded in 2021, B9 was built from the outset as an embedded-finance neobank targeting gig workers and underbanked Americans. Rather than building its own banking infrastructure, B9 licensed Mbanq's embedded finance platform to power deposits, advances, debit card issuance, and peer-to-peer payments. The product is positioned explicitly as a dignified alternative to payday lending and check cashing, using income-based advances rather than credit scoring.
Last 12 months
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Product timeline
2021
B9 founded as a mission-driven fintech platform offering payroll advances and fee-free banking for underserved workers.· banking
2021
Launched interest-free paycheck advances of up to $750 per pay cycle, branded cashback debit cards with 5% rewards, and direct payroll deposit services powered by Mbanq.· card
The stack
Banking / BaaS
Card issuing
Lending
Accounting gap: none