Case Nbb
“Can a leading German electronics retailer convert its large B2B division into a high-growth channel by embedding financial services — flexible payments and insurance — directly into the buying experience?”
HQGermany
IndustryE-commerce / Retail
The story
Notebooksbilliger.de is one of Germany's largest online electronics retailers, primarily B2C but with a significant B2B sales division serving multiple European countries. Recognizing B2B as a major growth lever, NBB partnered with Mondu to introduce B2C-like flexible payment experiences for business buyers, addressing cumbersome B2B payment processes. The company also integrated embedded insurance via hepster, rounding out its embedded finance offerings for customers.
Product timeline
2024
Partnered with Mondu to offer B2B BNPL/flexible payment options to business buyers, achieving >93% approval rate and +30% increase in average order value.· lending
The stack
Accounting gap: none