“Can a tax-advantaged retirement and investment platform become the default financial OS for self-employed Americans?”
Carry started as a fintech platform targeting self-employed professionals and high-income earners with Solo 401k and IRA administration — a traditionally underserved segment. The platform layered on investment tooling (roboadvisor, Smart Yield, crypto and alternative asset access) to become a holistic tax-optimization and wealth-building product. In early 2026, Carry announced it is joining Lettuce Financial Labs, suggesting a consolidation move in the tax and financial planning space for independent workers.