“Can a digital-first Indian NBFC become Amazon's in-house consumer credit engine for India?”
Founded 2013 as Capital Float — a digital-first NBFC focused on closing India's ₹25 lakh crore SME credit gap with unsecured working capital loans. Pivoted toward consumer BNPL after a deep 2017+ partnership with Amazon India powering checkout finance (Amazon Pay Later). Rebranded as Axio in 2022 to reflect the broader consumer credit / personal finance manager positioning. Acquired by Amazon in 2025, completing a six-year strategic arc from independent lending partner to in-house credit arm of Amazon Pay India.