“Can a premium DTC basics brand build proprietary omnichannel retail infrastructure to own the customer experience across 30+ stores and e-commerce?”
Buck Mason launched in 2013 as a direct-to-consumer e-commerce brand selling high-quality, American-made basics. It quickly expanded into physical retail, developing a custom technology platform to unify online and in-store transactions rather than relying on off-the-shelf solutions. The company is now PE-backed with 30+ stores, having evolved from a pure-play DTC startup into a vertically integrated multi-channel apparel retailer.
Buck Mason processes payments through Stripe.
The Embedded Finance Index 2026 maps 2 layers in Buck Mason's stack: Payments / PSP (Stripe); Lending (Klarna Pay in 4, Afterpay BNPL, Sezzle Pay in 4 and Zip Pay in 4).
Buck Mason was founded by Sasha Koehn and Erik Allen Ford and is founded in 2013, headquartered in Los Angeles, CA, USA.
Get a read on where your own stack stands against Buck Mason and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.