Buck Mason
“Can a premium DTC basics brand build proprietary omnichannel retail infrastructure to own the customer experience across 30+ stores and e-commerce?”
Founded2013
HQLos Angeles, CA, USA
FoundersSasha Koehn, Erik Allen Ford
Latest roundPE Growth
IndustryE-commerce / DTC brand
The story
Buck Mason launched in 2013 as a direct-to-consumer e-commerce brand selling high-quality, American-made basics. It quickly expanded into physical retail, developing a custom technology platform to unify online and in-store transactions rather than relying on off-the-shelf solutions. The company is now PE-backed with 30+ stores, having evolved from a pure-play DTC startup into a vertically integrated multi-channel apparel retailer.
Last 12 months
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Product timeline
2013
Founded as an e-commerce site selling vintage-inspired men's basics from Venice Beach, CA.· pivot
2014
Raised $300K seed round to expand American-made basics brand.· funding
2015
Opened first brick-and-mortar retail store in Venice Beach neighborhood.· retail
2023
Expanded brick-and-mortar footprint to 30 stores and built a custom unified commerce retail platform powered by Stripe.· banking
The stack
2 layers disclosed in Buck Mason’s embedded-finance stack
Payments / PSP
Lending
in the full report
Accounting gap: none
4 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.