Bsport
“Can a boutique-fitness-focused vertical SaaS platform become the financial and operational OS for independent studios across Europe and globally by embedding payments, subscriptions, and studio management into one platform?”
Founded in 2018 as a French consumer marketplace for discovering fitness classes, Bsport quickly pivoted to become a B2B studio management platform after identifying demand from European boutique fitness studios underserved by US-centric tools. The company positioned itself as an international alternative to legacy studio software by embedding Stripe Connect for payments and building compliance-aware features across multiple European markets. The embedded payments layer (Stripe Connect, Terminal, Payments) became a core monetisation pillar as Bsport scaled to double its payment volume.