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Bsport

“Can a boutique-fitness-focused vertical SaaS platform become the financial and operational OS for independent studios across Europe and globally by embedding payments, subscriptions, and studio management into one platform?”

Founded2018
HQParis, France
Total raised$31.6M+
Latest roundSeries B
IndustryVertical SaaS / Fitness & Wellness
The story

Founded in 2018 as a French consumer marketplace for discovering fitness classes, Bsport quickly pivoted to become a B2B studio management platform after identifying demand from European boutique fitness studios underserved by US-centric tools. The company positioned itself as an international alternative to legacy studio software by embedding Stripe Connect for payments and building compliance-aware features across multiple European markets. The embedded payments layer (Stripe Connect, Terminal, Payments) became a core monetisation pillar as Bsport scaled to double its payment volume.

Last 12 months
2025-01
Product timeline
2018
Founded in Paris as a French marketplace for people to discover and register for fitness classes.· pivot
2019
Pivoted from marketplace model to building studio management software designed for the international market, focusing on boutique fitness studios.· pivot
2021
Integrated Stripe Connect as its core payments infrastructure, enabling studios to accept online and in-person payments through a unified platform.· banking
The stack
1 layer disclosed in Bsport’s embedded-finance stack
Payments / PSP
Stripe Connectstripe
Accounting gap: significant

Bsport — frequently asked

Who is Bsport's payment processor?

Bsport processes payments through Stripe Connect and stripe.

Where is Bsport headquartered?

Bsport is founded in 2018 and headquartered in Paris, France.

How much funding has Bsport raised?

Bsport has raised $31.6M+ in total (latest round: Series B).

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