British Luxury Store Liberty
“Can an iconic British luxury department store embed modern fintech services (BNPL, cross-border commerce) to grow online revenue without diluting its luxury brand positioning?”
HQ210-220 Regent Street, Mayfair, London, England, W1B 5AH
IndustryE-commerce / Retail
The story
Liberty is one of the UK's iconic luxury department stores, operating from its flagship Tudor-revival building on Regent Street in London. The company operates both a physical store and an e-commerce site at libertylondon.com. Liberty has progressively embedded third-party fintech services into its retail offering, most notably launching BNPL via Klarna in 2023. For international orders, Liberty relies on Global-E as its cross-border commerce partner, as stated in its Terms and Conditions.
Last 12 months
Product timeline
2023
Partnered with Klarna to offer BNPL (buy now, pay later) flexible and interest-free payment options online.· lending
The stack
Accounting gap: none