“Can a subscription-based cash-advance and credit-building app become the financial health OS for America's paycheck-to-paycheck consumers after being absorbed into a large lease-to-own platform?”
Founded in 2017 as an overdraft-prevention app, Brigit evolved into a subscription-based financial health platform targeting underserved US consumers. The core product shifted from a simple cash-advance tool to a fuller suite including Credit Builder loans (issued via sponsor bank Coastal Community Bank), credit monitoring, and identity protection. The December 2024 acquisition by Upbound Group (parent of Rent-A-Center and Acima) positions Brigit as an embedded financial wellness layer within a larger lease-to-own consumer finance ecosystem.
Brigit discloses Coastal Community Bank as its banking provider, according to the Embedded Finance Index 2026.
Brigit does not disclose a bank charter of its own; its banking services are provided through Coastal Community Bank.
Brigit moves money over ACH.
Brigit's lending and capital products are provided by Coastal Community Bank.
Brigit connects to bank accounts through Plaid.
The Embedded Finance Index 2026 maps 6 layers in Brigit's stack: Money movement (ACH); Banking / BaaS (Coastal Community Bank); Lending (Coastal Community Bank, Instant Cash advance ($25–$500), Credit Builder installment loan and Line of Credit); Open banking (Plaid); Unified APIs (Array); Sponsor bank (Coastal Community Bank).
Brigit is founded in 2017 and headquartered in New York, NY.
Brigit has raised $37.6M in total (latest round: Acquired by Upbound Group, December 2024; valuation: $325M–$460M (acquisition price range, 2024)).
Get a read on where your own stack stands against Brigit and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.