Brigit
“Can a subscription-based cash-advance and credit-building app become the financial health OS for America's paycheck-to-paycheck consumers after being absorbed into a large lease-to-own platform?”
Founded2017
HQNew York, NY
Total raised$37.6M
Latest roundAcquired by Upbound Group, December 2024
Valuation$325M–$460M (acquisition price range, 2024)
IndustryFintech / Consumer banking
The story
Founded in 2017 as an overdraft-prevention app, Brigit evolved into a subscription-based financial health platform targeting underserved US consumers. The core product shifted from a simple cash-advance tool to a fuller suite including Credit Builder loans (issued via sponsor bank Coastal Community Bank), credit monitoring, and identity protection. The December 2024 acquisition by Upbound Group (parent of Rent-A-Center and Acima) positions Brigit as an embedded financial wellness layer within a larger lease-to-own consumer finance ecosystem.
Last 12 months
Product timeline
2017
Bridge It, Inc. founded in New York as a personal finance app focused on overdraft avoidance and cash advances.· pivot
2018
Launched Instant Cash advance product allowing users to access up to $500 with no credit check.· lending
2021
Launched Credit Builder installment loan product in partnership with Coastal Community Bank.· lending
2022
Expanded subscription tiers (Free, Plus, Premium) and introduced Credit Monitoring and Identity Theft Protection features.· banking
2024
Acquired by Upbound Group at a valuation between $325M and $460M in December 2024.· acquisition
The stack
6 layers disclosed in Brigit’s embedded-finance stack
Money movement
Banking / BaaS
in the full report
Lending
in the full report
Open banking
in the full report
Unified APIs
in the full report
Sponsor bank
in the full report
Accounting gap: none
8 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.