“Can a cross-channel customer engagement platform become the system of record for every brand-to-consumer interaction in the AI era?”
Founded in 2011 as Appboy, the company rebranded to Braze in 2017 and positioned itself as the leading cross-channel customer engagement platform. Braze went public on Nasdaq in November 2021. Braze is not an embedded-finance company; it's a marketing/CRM SaaS whose only financial-stack touchpoints are a Stripe integration (for syncing customer billing data into the messaging platform — a data partnership, not payment acceptance) and a Capchase Pay-Monthly program offered to its own SaaS customers.
Braze is founded in 2011 and headquartered in New York, NY, United States.
Braze has raised ~$175M private + $520M IPO in total (latest round: IPO (November 2021); valuation: ~$6B at IPO).
Get a read on where your own stack stands against Braze and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.