← State of Embedded Finance 2026

Bray International

Can a global industrial valve and actuator manufacturer leverage digital tools and treasury sophistication to deepen customer stickiness across dozens of countries and industrial verticals?

HQHouston, Texas, USA
IndustryVertical SaaS / Industrial Manufacturing
The story

Bray International is a long-established global manufacturer of industrial flow control products (valves, actuators, controls) serving industries including oil & gas, pharma, water & wastewater, and semiconductors. The company has no meaningful embedded finance footprint as a product seller; its financial infrastructure needs are those of a multinational industrial manufacturer — treasury management, multi-currency operations, and ERP-driven procurement. The primary embedded finance signal is Kyriba (treasury/liquidity management), consistent with the complexity of managing cash across dozens of global subsidiaries.

Last 12 months
2024-08
2024-10
2025-03
2025
Product timeline
1986
Bray International founded as a global manufacturer of flow control products including valves, actuators, and controls.· pivot
2024
Launched Bary AI Assistant to provide tailored product recommendations and support on bray.com.· pivot
2024
Introduced Desalination Virtual Plant digital experience, expanding digital/interactive tools for customers.· pivot
The stack
Accounting gap: none