Boost
Also a provider — view Boost’s profile →“Can a Southeast Asian e-wallet evolve into a vertically integrated digital bank and SME fintech across consumer, lending and merchant rails?”
Founded2017
HQKuala Lumpur, Malaysia
IndustryFintech / SMB banking
The story
Boost began as Axiata's Malaysian e-wallet in 2017 and has since evolved into a full fintech group spanning wallet payments, SME financing, BNPL (Boost PayFlex), merchant acquiring, cross-border enterprise payments, and — via a Bank Negara digital banking license — Boost Bank in partnership with RHB. The company positions itself as a 'lifestyle fintech' combining wallet, bank, lending and merchant tools under one brand for Malaysian consumers and SMEs.
Last 12 months
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Product timeline
2017
Boost launched as Axiata Group's e-wallet in Malaysia.· pivot
2022
Boost (with RHB Bank) awarded a Malaysian digital bank license by Bank Negara Malaysia.· banking
2024
Boost Bank goes live with deposit Jars and debit cards.· banking
Regulated entities
2
regulatory licences held by Boost
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
6 layers disclosed in Boost’s embedded-finance stack
Payments / PSP
Boost Wallet (self-operated)DuitNow QR (self-operated)Boost Terminal (self-operated)BoostBiz POS & Soundbox (self-operated)
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Open banking
in the full report
Sponsor bank
in the full report
Accounting gap: significant
9 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.