“Can a Southeast Asian e-wallet evolve into a vertically integrated digital bank and SME fintech across consumer, lending and merchant rails?”
Boost began as Axiata's Malaysian e-wallet in 2017 and has since evolved into a full fintech group spanning wallet payments, SME financing, BNPL (Boost PayFlex), merchant acquiring, cross-border enterprise payments, and — via a Bank Negara digital banking license — Boost Bank in partnership with RHB. The company positions itself as a 'lifestyle fintech' combining wallet, bank, lending and merchant tools under one brand for Malaysian consumers and SMEs.