Boomba.it
“Can a lean Italian e-commerce electronics brand scale across Europe by embedding best-in-class payments and checkout experiences?”
Founded2022
HQPortici, Italy
IndustryE-commerce / Retail
The story
Founded in 2022 in Italy, Boomba.it is a fast-growing online consumer electronics retailer focused on brand-new smartphones, tablets, and wearables at competitive prices. The company identified that its original payment infrastructure was creating checkout friction that hampered growth, and resolved this by moving to Mollie as its embedded payment provider. The partnership freed the team from payment operations overhead and is supporting the company's stated ambition to expand across Europe.
Product timeline
2022
Boomba.it launched in Italy as an online electronics retailer specialising in smartphones, tablets, and wearables, offering free 24–48h delivery.· pivot
2024
Partnered with Mollie as its payment provider, replacing an older payment system and achieving a 28% increase in conversion rate and 40% reduction in admin time.· banking
The stack
Payments / PSP
Accounting gap: none