“Can a lean Italian e-commerce electronics brand scale across Europe by embedding best-in-class payments and checkout experiences?”
Founded in 2022 in Italy, Boomba.it is a fast-growing online consumer electronics retailer focused on brand-new smartphones, tablets, and wearables at competitive prices. The company identified that its original payment infrastructure was creating checkout friction that hampered growth, and resolved this by moving to Mollie as its embedded payment provider. The partnership freed the team from payment operations overhead and is supporting the company's stated ambition to expand across Europe.
Boomba.it processes payments through Mollie.
Boomba.it is founded in 2022 and headquartered in Portici, Italy.
Get a read on where your own stack stands against Boomba.it and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.