“Can an all-in-one vertical SaaS become the default operating system for recreational sports facilities?”
Founded 2020 as a modern operating system for recreational sports facilities — rinks, courts, fields, pools, gyms — bundling registration, scheduling, memberships, POS, and integrated payments in one platform. The embedded-finance angle is strictly payment acceptance and recurring billing for facility operators; there is no BaaS, lending, or card-issuing product. Recent momentum is around anchor customer wins (Black Bear Sports Group) and ecosystem partnerships (TOCA, SUB-ZERO) rather than fintech expansion.