← State of Embedded Finance 2026

Bloomberg

Can Bloomberg extend its Terminal-era monopoly on professional financial data into the broader infrastructure layer of modern capital markets, trading venues, and legal/compliance workflows?

Founded1981
HQNew York, New York, United States
FoundersMichael Bloomberg
IndustryFintech / Financial Data & Media
The story

Founded in 1981 as a financial data terminal business serving institutional traders, Bloomberg expanded over four decades into a full-spectrum financial media, data, analytics, and trading infrastructure company. The Bloomberg Terminal remains the core revenue engine, but the company has built adjacent regulated entities (Bloomberg SEF LLC, Bloomberg Tradebook LLC) to participate directly in financial market structure. Bloomberg's embedded finance footprint is structural rather than consumer-facing: it powers trading infrastructure, bond venues, and data services consumed by banks, asset managers, and fintechs rather than end consumers.

Last 12 months
2024-01
2024-07
Product timeline
1981
Bloomberg L.P. founded by Michael Bloomberg to provide financial data and analytics to Wall Street via the Bloomberg Terminal.· pivot
1990
Bloomberg News launched as a global wire service delivering financial news.· pivot
2013
Bloomberg SEF LLC registered as a Swap Execution Facility, extending Bloomberg's role as a regulated trading venue.· banking
2015
Bloomberg Tradebook LLC operating as an agency broker-dealer for electronic trading.· pivot
2024
Bloomberg launches Bloomberg Bridge, a global all-to-all bond trading service.· pivot
Regulated entities
SEF (Swap Execution Facility)
US
Bloomberg SEF LLC
The stack
Accounting gap: none