“Can BitPay become the global crypto payment rails for both traditional merchants (via PSP partnerships) and DeFi-native consumers (via collateralized spending) — owning the full crypto commerce stack?”
Founded in 2011 as a pure B2B Bitcoin payment processor, BitPay expanded its product suite to include consumer-facing tools — a branded wallet and a prepaid Mastercard — positioning itself as a 'super app for crypto.' The launch of HODL Pay in 2025, powered by Aave's DeFi lending protocol, marks a significant pivot toward embedded DeFi: enabling crypto-collateralized spending without asset liquidation. The ACI Worldwide partnership (2025) signals a move up the payments stack, distributing BitPay's crypto rails through major traditional PSP orchestration platforms.