“Can a broad-catalogue centralized crypto exchange monetize its user base through adjacent financial products — lending, cards, and fiat on-ramps — while maintaining global regulatory coverage?”
BitMart launched as a centralized crypto exchange focused on spot trading of a broad asset catalogue. Over time it expanded into institutional services (credit lines, sub-account management, API trading), retail crypto-backed lending, and a branded prepaid card product. The EEA pivot to GBM Global UAB in Lithuania reflects a deliberate regulatory structuring move to serve European users under a compliant virtual-currency framework. The partnership with MoonPay adds fiat on/off-ramp capability without BitMart needing its own banking rails.
Bitmart's cards are issued through Prime Finance Group Limited (program manager, card terms).
Bitmart's crypto products run on MoonPay.
The Embedded Finance Index 2026 maps 3 layers in Bitmart's stack: Card issuing (Prime Finance Group Limited (program manager, card terms)); Lending (BitMart Institutional Credit Line (crypto-collateralized stablecoin borrowing for institutional users) and BitMart Crypto Loans (customized multi-collateral loans for VIP users)); Crypto (MoonPay).
Bitmart is headquartered in Jersey City, NJ, USA (15 Exchange Pl, Ste 1110, Jersey City, NJ 07302); EEA operations via GBM Global UAB, Lithuania.
Get a read on where your own stack stands against Bitmart and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.