Big4 Holiday Parks
“Can a franchise-model holiday park cooperative standardise digital payments and guest experience infrastructure across 300+ independently-owned properties in Australia?”
BIG4 Holiday Parks began in 1979 as a marketing cooperative of individually-owned caravan parks, operating as a co-operative for the benefit of member parks. Over four decades, the network evolved from basic caravan parks to full-service holiday parks featuring cabins, glamping, pools, splash parks, and resort-style amenities. The organisation has progressively modernised its digital infrastructure, most notably adopting Stripe's integrated payments suite (including Apple Pay, Google Pay, and Stripe Radar) to enable secure online bookings across its 300+ park network. BIG4 operates centrally as a marketing and membership body; each park is individually owned and operated as a franchisee.