“Can a technology-driven, regional last-mile carrier capture the residential parcel delivery market that legacy carriers and Amazon have underserved for mid-market retailers and e-commerce brands?”
Founded in 2019 to solve the last-mile delivery gap for mid-market retailers losing ground to Amazon's 2-day delivery. The company built a technology-driven, gig-driver network focused on next-day and same-day residential parcel delivery. A key embedded-finance move came with adopting Branch for instant driver pay, critical for competing in the gig economy labor market. In 2025, Uber Freight made a strategic investment and expanded its commercial partnership with Better Trucks, integrating last-mile capability into Uber Freight's end-to-end logistics offering.