Bento Buzz Case Study
“Can a specialty children's lunchware retailer leverage BNPL checkout to materially increase basket size and customer conversion in a low-ASP category?”
HQGold Coast, Queensland, Australia
IndustryE-commerce / Retail
The story
The Bento Buzz is a Queensland-based specialist retailer selling lunch boxes and drink bottles, operating both an online store (thebentobuzz.com.au) and a physical Gold Coast location. The business adopted Afterpay in 2018 as an embedded BNPL checkout option, resulting in a reported 58% increase in average order value over approximately seven years of use. The company ships across Australia and New Zealand, with AUD and NZD currency support.
Last 12 months
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Product timeline
2018
The Bento Buzz began offering Afterpay as a buy-now-pay-later payment option for customers.· payments
The stack
Accounting gap: none