Bellota-Bellota
“Can a premium Iberian gourmet brand scale a multi-channel (retail counters + B2B wholesale + e-commerce) international operation while using embedded finance to unlock growth capital that traditional banking cannot provide efficiently?”
Founded in 1995 as a specialist gourmet retailer of Iberian products (ham, charcuterie, Spanish wines) and luxury French delicacies (salmon, caviar), Byzance Group grew a network of 30+ physical tasting counters across France and internationally (South Korea, Hong Kong, Macau). The group extended into B2B wholesale serving ~2,000 professional clients and launched an e-commerce channel built on PrestaShop. To support international expansion and manage cash-flow constraints tied to traditional financing, the company turned to Defacto for fast, low-friction short-term credit.